I SAY is an independent women’s clothing brand driven by Britt & Søren Andreassen from the small town of Them in Jutland.
To Britt and Søren being independent means being able to focus on what they believe in. They are driven by the vision of creating beautiful clothes that makes it easier for women of all shapes, sizes or ages to find clothes that makes them feel beautiful and comfortable every day.
Søren hos Isay
Through the years I SAY have established long lasting relationships to both retailers and a handful of carefully selected manufacturers. This means that I SAY is able to offer consistency and high quality across the entire supply chain. It also means flexibility, transparency and a genuine desire to listen to their costumers needs.
Britt and Søren believe in the future of physical shops and rely on the close collaboration with their vendors, to give their costumers the best possible service and guidance.
A collaboration build on flexibility, decency and honesty from both sides.
Over the years Britt and Søren have proven their unique sense of design and business acumen and I SAY have become a heartwarming success story about a couple with a vision and the determination to make design and business come together as one.


Since 2005 we have helped thousands of women feel confident in clothing that provides the perfect balance between style and comfort, accessible via over 500 resellers.

Why should you trust us?

Our manufacturing scale and scope carries with it a responsibility to respect our workforce, to choose production facilities that offer decent conditions and to select raw materials with an eye on sustainability. We work hard to make clothing that meets BCI, Oekotex and other internationally recognized standards and we offer full disclosure.


Britt tegner




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